The Sonia Show

Writer. Mocker. Beer drinker. Old movie watcher. Mother. Goober.

Breast Cancer Awareness Ribbon Fail

1 Comment

Yeah, so, I received a menu in the mail today from Twin Peaks Pizza. Please take note of the pink Breast Cancer Awareness ribbon.

That’s great, right?

Well, sort of.

Raising breast cancer awareness is always great. When a business puts a breast cancer ribbon on its packaging, mailers, menus, etc., it usually means if you purchase something from them part of the proceeds will go to breast cancer research.

BUT, that’s not the case with this Twin Peaks Pizza menu. There’s just a ribbon on it for no reason. The entire menu has a pink theme. BUT, there’s no mention of breast cancer anywhere in the menu. And certainly no mention of proceeds from anything purchased going to breast cancer research.

I got this menu today, Nov. 3; not in October, which is Breast Cancer Awareness Month. I’m not saying that you need a specific month to raise awareness for breast cancer. I’m just saying that maybe Twin Peaks Pizza picked this mailing theme because it was cheaper, because Breast Cancer Awareness Month is over.

It appears that Twin Peaks Pizza is using breast cancer awareness to sell more pizzas. I expect better from a restaurant named Twin Peaks.

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Author: The Sonia Show

I'm a writer/mocker/goober/mother in San Francisco who likes to drink beer, shop, laugh and make other people laugh, podcast, watch old movies, feed my unhealthy obsession with pop culture, kick breast cancer's ass, wear orange and root for the San Francisco Giants, participate in general jackass-ery, talk about TV, eavesdrop on strangers' conversations, make nerdy “Star Wars” and “Simpsons” references, and post personal things about myself on the web for all to read, which makes me some sort of literary exhibitionist.

One thought on “Breast Cancer Awareness Ribbon Fail

  1. Yeah, that’s pretty tacky. As a graphic designer, I’ve had to point out how a design can MIScommunicate to customers. I would have recommended to them not to do this unless they were proactively contributing to breast cancer awareness through some kind of customer-based funding. I am guessing that the pink ribbon artwork does not have any copyright restrictions for how it is used to market unrelated products? …like pizza.

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