Yeah, so, I received a menu in the mail today from Twin Peaks Pizza. Please take note of the pink Breast Cancer Awareness ribbon.
That’s great, right?
Well, sort of.
Raising breast cancer awareness is always great. When a business puts a breast cancer ribbon on its packaging, mailers, menus, etc., it usually means if you purchase something from them part of the proceeds will go to breast cancer research.
BUT, that’s not the case with this Twin Peaks Pizza menu. There’s just a ribbon on it for no reason. The entire menu has a pink theme. BUT, there’s no mention of breast cancer anywhere in the menu. And certainly no mention of proceeds from anything purchased going to breast cancer research.
I got this menu today, Nov. 3; not in October, which is Breast Cancer Awareness Month. I’m not saying that you need a specific month to raise awareness for breast cancer. I’m just saying that maybe Twin Peaks Pizza picked this mailing theme because it was cheaper, because Breast Cancer Awareness Month is over.
It appears that Twin Peaks Pizza is using breast cancer awareness to sell more pizzas. I expect better from a restaurant named Twin Peaks.