Yeah, so, mighty, mighty good man David and I are a little obsessed with Sizzler.
Oh, not enough to eat there. Gross. But, we always point them out when we see them, which is all the time.
We usually go to Colma to do our shopping at such hip, cool places at Babies R Us. And in Colma, there is a huge shopping center with a Target and a Sizzler. You know what’s directly across the freeway from that shopping center? Another shopping center with a Target and a Sizzler!
“Colma is a two Sizzler town! Colma has more Sizzlers than Starbucks,” David said.
Of course that’s not exactly correct. Technically, one of those shopping centers is in Colma and the other is in Daly City. BUT, they are right across the street from each other. The shopping centers are like mirror images of each other. It’s weird.
But anyway, back to the Sizzler …
The parking lots at Sizzler are almost always empty, and David and I have had many discussions about what Sizzler can do to improve its image. We have come up with a marketing campaign in which they try to get younger folks to think eating at the Sizzler is cool. We call it “The Sizz,” and maybe the commercial would have a horrible rap that involves “chillin’ at the Sizz.”
However, it turns out the fine folks at Sizzler were way ahead of us. Did you know that Sizzler has a food truck called the ZZ Truck? I heard it on The California Report, so you know it’s true. Having a food truck makes Sizzler totally cool, right?
I thought the idea of getting food from a food truck was to try something different, something not corporate. Food trucks have an independent spirit. Eating from the ZZ Truck is the equivalent to drinking Budweiser at the Toronado. It seems wrong to me. You are depriving yourself of the tastier option.
Sorry, The Sizz. I don’t think the food truck is gonna do it for you. Contact us if you are interested in trying our totally hip marketing campaign or if you want to hear our other awesome ideas.