The Sonia Show

Writer. Podcaster. Beer drinker. Old movie watcher. Mother. Goober.

Coors Light thinks we’re stupid, you guys


Yeah, so, I hardly ever see commercials anymore, because I hardly ever watch live TV anymore.

The only time I see commercials is when I watch San Francisco Giants games, and those commercials are the worst. Judging by the content of the commercials, businesses who buy airtime during the games assume that everyone watching is a stupid drunk. Well, they are half right.

I’m not even talking about the low budget local commercials, either. Although, those are pretty terrible. San Francisco treasure TK reviewed all the SF Giants players in commercials on his blog, 40Goingon28. I will just leave this riiight here.

And I am kinda obsessed with the commercials for The Solar Company. It’s not any solar company, it’s THE Solar Company. It features what I assume is the company owner’s second wife with bleached blond hair and giant fake cans. I have no idea if any of those things are true. It’s just the backstory I’ve made up to help me get through the commercials.


So, yeah, it’s an awful commercial, but the one I hate the most is for Coors Light. I don’t hate their commercials just because it’s for Coors Light, and the fact that I don’t like to drink Coors Light. Plenty of people like Coors Light. That’s cool. I don’t, so I don’t drink it. We all like different things. That’s fine. I get it.

No, I hate the Coors Light commercials because their main selling point, the thing that they think makes their beer so special that you should buy it above all others is – wait for it – it’s cold.

Yep, their selling point is their beer is cold.

Coors: “Our beer is cold. It also has some alcohol in it.”
Consumers: “Most of the beer I drink is hot or even lukewarm, so this is great. Thanks, Coors!”

Umm, that’s not a selling point for your beer. That’s a selling point for a nice refrigerator or ice chest: We keep your beer cold. All beer is cold if you refrigerate it. How stupid do you think we are Coors?

Don’t answer that, Coors.

Apparently, Coors thinks we are so stupid that we need a label on the actual beer bottle to tell us if our beer is cold.


Actually, this is good call, Coors. I used to have to use my sense of touch to tell me if my beer was cold. I don’t want to use my senses like a goddamn animal! I’m an American! Now, thanks to Coors, I can just read the label. Of course, now I have to learn to read. UGH! Life is so hard. Can’t a beer company invent a beer bottle with a voice-activated component that just tells me if the beer is cold? You know, like a Siri but for beer! Get on it, beer companies.

Author: The Sonia Show

I'm a writer/podcaster/mother/goober in San Francisco who likes to drink beer, shop, laugh and make other people laugh, watch old movies, go to baseball games, kick breast cancer's ass, explore with my mighty, mighty good man David and my awesome autistic son, Calvin, participate in general jackass-ery, talk about TV, eavesdrop on strangers' conversations, make nerdy “Star Wars” and “Simpsons” references, and post personal things about myself on the web for all to read, which makes me some sort of literary exhibitionist.

6 thoughts on “Coors Light thinks we’re stupid, you guys

  1. My favorite part of THE Solar Company’s commercial is when Duane Kuiper sits back on his couch smiling at his $14 power bill. AHHHHHH. That’s some solar satisfaction.

    Thanks for the shout-out!

  2. Maybe that’s why Coors removed the taste, so we wouldn’t have to use our senses like an animal.

  3. You are hating on Coors because they have a vision of a new transportation future.

  4. Whenever I see that Solar Company commercial, I also assume the big-haired blonde is the owner’s “upgrade” wife. Good call!

  5. Pingback: Texting about baseball | The Sonia Show

  6. THE solar company commercial has in my opinion probably the most fake blonde I have seen. It must take a lot of upkeep every week to keep up the sex goddess look. Like gallons of bleach and lots of makeup. If you freeze the screen and read the fine print you will see that the solar system install is about $45 grand. Plus I’m sure that THE solar company most likely puts a lean on the house when you install their solar panels on your roof. That seems like a big weight just to be environmental correct. And way to much to make the fakey blonde smile.

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